You’ve seen Balenciaga‘s Spring/Summer 18 advertising campaign shot by the French paparazzi , now, here’s a look at the Fall 2018 ad campaign shot by Ilya Lipkin. The one thing the campaign images have in common? It’s the models sitting on various types of chairs with the photos feeling as if they’re the wrong way around, making us feel like we need to cock our heads sideways to actually view the images.