Burberry launches their Spring/Summer 2014 global media campaign today, and Bag Addicts Anonymous is one of their digital partners to bring this to you! 

The latest SS14 ad campaign features an all new British cast in support of emerging talent – Brit actor Jamie Campbell Bower, musician Leo Dobson, Brit models Malaika Firth, Matilda Lowther (who opened Burberry’s SS14 show), Neelam Johal, Callum Ball and newcomer Jean Campbell.  Shot by Mario Testino, creative director Christopher Bailey was going for “a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent”. The full campaign will launch globally in January 2014.

And now, here’s a behind-the-scenes look at what went on during the shooting of the campaign:

Special thanks to Burberry for choosing Bag Addicts Anonymous as one of your digital partners for this global campaign launch!

Images courtesy of Burberry