Trend Alert: Designer Plastic Shopping Bags
28 February 2018

Trend Alert: Designer Plastic Shopping Bags

Today, we interrupt Fashion Week runway reports for this latest trend report…

Okay, so this whole idea of brands coming up with bags that look exactly like plastic bags trend is something that you either love or hate. I don’t think there’s any in-between with this one. I still remember Jil Sander‘s colourful plastic versions that came in red, green, yellow, orange, and blue that flew off the shelves back in 2011. Didn’t see a logic to it then, and now that more and more designers are doing these plastic bag bags, I still can’t wrap my head around it.

Celine Vinyl Shopper With Leather Pouch

For this Fall/Winter 2018 season, the one that really made headlines, is Céline’s Vinyl Tote. Yup, that’s the very same one that you see above, right on top of this post. I mean, seriously though, it’s a clear plastic bag with “Céline Paris” and a whole bunch of “warnings” in 4 different languages about the keeping it away from children should suffocation occur. Yea, yea, yea, it’s vinyl. But hey, that’s just a fancier term for plastic anyway.  Sure, it comes with its very own leather kiss-lock clasp pouch in either black, blue, lime, and pink (see top image), and in another version where you’d be getting the flat leather zip-top pouch instead, but I really don’t understand what the fuss is about, or why there’s even a waitlist for this piece of plastic. Perhaps the hype surrounding this has to do with Phoebe Philo’s departure, and fans are scrambling to get every last bit of what this wonder woman of a designer did for Céline (yes, I’m a Philophile). But, all I can say whenever I see this, is whyyyyyyyyyy? I really much rather purchase the purse or the flat pouch on its own, thank you very much.


Jil Sander Balenciaga Ashish Plastic Bags
Left to Right: Jil Sander (2011), Balenciaga FW18, Ashish

And, just when I thought the madness would end here, lo and behold other brands that have designed similar versions for Spring/Summer 18. We saw it on the Burberry runway last week, and then there are the more “luxed-up” versions by Balenciaga (in leather), and Ashish‘s “Thank You Please Come Again” bag made of cotton, but completely covered in sequins…

Why, oh why…



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