Renowned chocolatier Godiva can now add “philantropher” to its name after launching its First ever global charity initiative with “Feed 10”.

This is a joint effort with Lauren Bush Lauren, co-founder of FEED Projects, who has been named the first national Lady GODIVA Program Honoree.

Image via Martha Stewart Weddings

Godiva is selling “FEED 10” tote bags both in their stores as well as their online website that come in 6 different designs created in Liberia and produced in a Fair Trade Certified, all-women run garment factory. The bags retail at $25 each, and will provide 10 school meals to African children in Africa’s cocoa-producing regions.

Images via Godiva.com