FENDI has collaborated with London-based artist Sam Cox a.k.a. Mr. Doodle, whose moniker is indicative of what he is best known for: his unique doodling style. Whatever surface he can get his hands,, nay marker pens on, he doodles. Walls,  rooms, furniture, vehicles, buildings, yep, you name it, he’s probably done it, including a makeover of the FENDI HQ in Rome, as well as a one-of-a-kind Peekaboo bag.

Taking inspiration from elements significant to the storied luxury house, Mr. Doodle includes “FENDI, ROMA, and FF, mixed with cutesy characters from his DoodleLand and cartoonised hierogplyphics-esque” symbols in this predominantly graphic black and white FENDIDoodle Peekaboo with pops of blue and yellow.

Images courtesy of FENDI