Longchamp's New Brioche Bag
26 February 2021

Longchamp’s New Brioche Bag

Hmm, bet the title got you thinking of bread now, didn’t it? Hehe Yep, that’s what the folks at Longchamp have named their latest bag, from the Spring/Summer 2021 Collection because, just like its namesake, thanks to its quilting, the bag is puffy, cushy and squishy, and made of exceptionally soft leather. The new Brioche shoulder bag, with vertical quilting, creates the illusion of a bag that’s more structured and boxy than it actually is. With its magnetic flap closure ,this bag can easily take you from day to night in an instant.

Longchamp Brioche Bag Jade Green

For a more relaxed and casual vibe, simply slide the chain to adjust its length, and you’d have your hands free for errand runs, and double up the chain for a more elegant, evening- or office-appropriate look. Alternatively, you can also double up the chain and let it dangle from the crook of your arm if you have downward sloping shoulders, or if you’re not a fan of shoulder bags. If you’re worrying about the chains digging into your shoulders, fret not, because the chain straps are attached to a leather piece which rests on the shoulders, for comfort. 😉

Available in 2 sizes, and in jade, red and black, the bag will be dropping in Longchamp boutiques globally, and on their e-boutique, on March 9th.


Images courtesy of Longchamp