Introducing "Bobby": Dior's Latest It Bag
11 June 2020

Introducing “Bobby”: Dior’s Latest It Bag

Today marks the global launch of Dior‘s latest It Bag for Fall 2020, the Bobby. Okay, so you’re probably thinking that this is kind of a random name to call one of their bags, correct? Well, guess what, it isn’t so random after all, because its moniker is actually a tribute to Monsieur Dior’s faithful best friend, his dog, Bobby. And this isn’t a first time that this has happened at the Maison either, so it certainly ain’t out of the blue. In every collection the Dior founder himself designed, the name Bobby was given to a suit that he predicted was going to be a success. Bobby too, inspired a limited edition perfume bottle, made in his image, designed by Fernand Guery-Colas.

Dior Bobby Bag Large

Dior Bobby Bag Small

The new hobo silhouette style Bobby bag for the Fall season has a flap top, CD logo, and buckle detail, which, to us, makes it reminiscent of a saddle (an actual saddle used on horses, that is, and not the iconic Saddle bag). Available in 3 sizes (small, medium, and large) and 4 colours (black, cream, or camel in box calfskin. as well as blue Oblique canvas), the 30 Montaigne  address is relief embossed in tone-on-tone on the back-facing side of the flap, and finished by hand. With its half moon design (as with all hobo bags), and minimalist vibes, the Bobby exudes a sort of old world charm, which makes it timeless and seasonless – a great move in this time during the global covid-19 pandemic when everyone is taking a slower-paced approach to life, and living.


Images courtesy of Dior