Introducing: the FENDI Pack
30 November 2020

Introducing: the FENDI Pack

FENDI has introduced a collection of unisex accessories inspired by the House’s packaging. Called FENDI Pack, we first saw these on the Men’s Fall/Winter 2020 runway, which was carried on over to the Women’s collection, especially bags and SLGs framed in black with the FENDI Roma logo, for a graphic look.

Fendi Pack Yellow Mens Trunks

I started from the basics because I wanted to have a Collection that was talking about great basics for men. I asked myself, what is the most basic thing we do? And it’s our packaging. It’s the first thing you think about when you think about FENDI, so I said, let’s start from this: it’s the FENDI yellow ~Silvia Venturini Fendi~


Available in iconic yellow, black, and powder pink, you’d find structured bags in leather that resemble paper bags in 3 sizes, as well as a more supple bag with drawstring closures known as the Sachet, and a trunk-like suitcases in 3 sizes. SLGs come in the form Cuboids and cuboid rectangles.


Images courtesy of FENDI