Gucci Creative Director Alessandro Michele reinterprets the House’s GG logo, injecting it with a strong streetwear vibe and 70s spirit with the addition of multicolour stars motif that sit in between the iconic GG web motif. The result? A starry-eyed rainbow GG web known as #GGPsychedelic.

Luggage, backpacks, and shoulder bags have been given the #GGPsychedelic treatment, along with either black, pink, or green leather trims to go with them; SLGs; a watch; a range of fine jewellery; as well as men’s and women’s ready-to-wear pieces including knitwear, pyjama sets, outerwear, swimsuits; accessories such as hats and caps, silk scarves and shawls,  shoes (including the Ace sneaker).

Images and video courtesy of Gucci