Loewe Reintroduces the Iconic Amazona Bag For Its 175th Anniversary
17 September 2021

Loewe Reintroduces the Iconic Amazona Bag For Its 175th Anniversary

Loewe commemorates its 175th Anniversary in a meaningful manner, by reintroducing the iconic Amazona bag, which was discontinued when Jonathan Anderson took over as Creative Director. First introduced in 1975, the bag was named after female characters in Greek mythology. The Amazona was a celebration of the ethos of second wave feminism, when women began moving out of the domestic domain, into the workplace. With this in mind, the bag was designed for a functional purpose, as a definitive bag for the office, with a roomy interior that is able to hold all the essentials a woman needs throughout the course of the work day.

Loewe Fall Winter 21 Amazona Bags Leather

For Fall/Winter 21, the Amazona is making a comeback in 2 new styles, the Amazona 19 Square and the Amazona 28 (which I’m sure most of us will be more familiar with, and still have in our closets), in nappa calfskin, and with the Anagram symbol. This reworked version features large zipped compartments that are able to hold your gadgets, and detachable shoulder straps. Yet at the same time, retaining several key elements of the original, including the fully-functional padlock and the inside mini-pocket to hide your key from view, as well as its square protective metal ‘feet’ at its base. You’d also notice the Anagram logo debased onto the top left corner of the calfskin, akin to the last batch of Amazona bags before they were discontinued several years ago.

Loewe Amazona Jacquard Anagram Bags Fall Winter 21

The new Amazona in nappa calfskin is available in Avocado Green, Black, Lagoon Blue, Lime Yellow, Mink and Warm Desert, and another version in woven in jacquard as an all-over print in the style of a monogram, in navy against black calfskin trim, and Green with Avocado calfskin trim, on water-repellent and stain-resistant cotton-canvas.


Images courtesy of Loewe