Kate Spade’s “I Love New York” Capsule
This Fall, Kate Spade goes back to where it all began for the brand, yep, New York City. Inspired by the late graphic designer Milton Glaser’s iconic logo designed in 1977 at the back of the well-known yellow cab, the latest I Love NY Capsule is a celebration of all things quintessentially NYC served up on a plate.
There’s a magic to New York that can’t be found anywhere else, and nothing embodies that spirit more than the classic ‘I LOVE NY’ logo. As a brand, we’re constantly inspired by our hometown – its beauty, colour, resilience and constant sense of optimism and joy. This capsule allows us to share our love openly with both our community here in NYC, and around the globe ~ Jenny Campbell, Chief Marketing Officer ~
The Capsule features the yellow taxi, pretzels, hotdogs, and apples (i.e. the Big Apple) as novelty bags, charms, key rings, coin purses, and jewellery, along with “I (heart) New York” Logo stitched onto a new oversized tote model known as the “Manhattan”. Our favourite, however, will definitely have to be the hot dog coin purse, the yellow taxi key fob/charm, and the pretzel charm.