Fendi's "By The Way" Bag
9 June 2014

Fendi’s “By The Way” Bag

“By the way”, or “btw” – A nonchalant, noncommittal statement made in passing, to conveniently change the topic in a conversation, or sometimes even an inquisitive remark “btw, have you heard… (insert rest of sentence here)” about something that you want to share with someone, or merely seeking confirmation about a certain thing you heard from the rumour mill. Such are the common uses for this particular phrase. Fendi’s latest offering, the “By the Way” bag, is anything but. 

Made of fine calfskin (exotic skin versions are available too), the “By the Way” is a boston-shaped bag that is so versatile that it can be worn in 4 ways – slung on the shoulder with the detachable strap, carried by the the short handles, slung through your arm, or even as a clutch (just collapse the handles by sliding it flat through the studs, put your hand through it, and you’re good to go!)

I’m totally lusting over the bi-coloured versions, but if you prefer something safer or in a solid colour, then there’s that option too.

Love that pop of pink!

And some of the fashion industry’s glitterati have already been spotted with the By The Way bag:

Delfina Delettrez


Anna Dello Russo (Left) with Giovanna Battaglia and her BTW bag

Available in 2 sizes – small and medium, you can also opt to customise the bag with your initials on the leather hangtag. The BTW bag is now available at Fendi KLCC and Pavilion; prices begin at RM 4,980.

Images courtesy of Fendi