In the age of Logomania, Burberry has unveiled its first-ever Monogram Collection by Chief Creative Officer, Riccardo Tisci.

So now you’re probably thinking, “Wait a minute, didn’t Burberry already introduce its interlocking honey, orange, and tan coloured Thomas Burberry monogram monogram when Tisci made his debut as designer?” Yep, totally true. So I guess you can consider this an update to that TB monogram developed in collaboration with graphic designer Peter Saville. This time around, the TB monogram Collection is realised in tonal shades of Burberry beige and brown, to reflect the new signature house codes.  And, where there’s a launch, there’s a campaign, and this one starring Gigi Hadid (see photo above and campaign video below), was shot by SHOWstudio’s Nick Knight, art directed by Peter Saville, styled by Katy England, with makeup and hair by Isamaya Ffrench and Gary Gill, respectively. Now, here’s a closer look at the collection, which includes men’s and women’s RTW, outerwear, accessories, and of course, leather goods.

When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house. I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary.

What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand. Alongside some of the most talented creative icons of today and tomorrow, I am so proud of what we achieved together with this campaign. ~ Chief Creative Officer, Riccardo Tisci ~

I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project. My first Burberry show was my first time working with Riccardo, and the timing just felt perfect. It gave us our first opportunity to really get to know each other. The second I heard the creatives for this shoot, I understood how I wanted to bring that to life and show different sides of myself through each character. Nick, Katy, and Peter are all legends, masters at what they do; I cherish my time on set with them and I really wanted to give it my all – it was one of the most fun days I’ve ever had! ~Gigi Hadid~

The Monogram Collection will be dropping in select Burberry boutiques globally, and on the official website, this Wednesday (22 May).

Images courtesy of Burberry