So we know that Chanel has been spending loads of their advertising budget on the promotion of the Gabrielle bag. Yet, despite all that, it still isn’t working on me because I don’t find myself liking it. In fact, my honest reaction when I see a Gabrielle, is “oh, again??” And now, here are the Pre-Fall 2017 collection variations of the bag – with either a Gabrielle or Gabrielle-Coco in patch- or embroidered form, which reminds me of a varsity jacket. I get that they’re probably trying to expand their target market to appeal to a younger one – their choice of Gabrielle campaign stars itself is pretty telling – but it just seems so out of character because this vibe doesn’t fit their brand DNA and aesthetic, don’t you think?   I already wasn’t too keen on the original plain Gabrielle bags, but now these varsity-esque editions just feels as if Chanel is trying too hard to win the younger crowd.

Images via Chanel