Salvatore Ferragamo introduced us to their new Gancini monogram by way of a hilarious film directed by Bryanboy, starring fashion influencers Caro Daur, Susie Bubble, Diet Prada, Aureta, Carlo Sestini, and Pelayo Diaz (a.k.a. Prince Pelayo). It was indeed a film that’s what I call, “Logo-Loco”, but then again, we are in an era of the Logo Revival, so it shouldn’t really come as a surprise.

The Gancini is no stranger to Ferragamo. We’ve seen this as a clasp, or turned into a double horseshoe logo that faces away from each other, particularly as hardware on their bags, shoes, and of course, belts. For its 50th Anniversary, Creative Director Paul Andrew had turned this Ferragamo icon, into an all-over motif, or rather, a monogram inspired by the gates of the House’s headquarters in Florence.

In the film, we saw this new monogram on everything from Ready-to-Wear including outerwear, shoes, accessories, as well as bags, but you probably couldn’t really catch the logo up close, with everything in constant motion. So, today, we officially introduce you to one of Ferragamo’s latest bags from the Spring/Summer 19 collection, featuring the new Gancini monogram on this Bucket bag right here.

Made of Gancini jacquard canvas, and built with a sturdy leather base, you wouldn’t have to worry about the bag losing its shape or structure. You’d also notice other familiar elements of a bucket bag, with drawstring leather pulls on each side, and finished off with the gleaming gold Gancini hardware front and centre. While the micro stud embellishments make for a lovely rugged detail, what I really love about this bag is definitely the turnlock clasp on top, where the hardware logo is. In fact, this changes my whole perception of bucket bags, because the main reason why I’ve never been a fan of them, is the open top, and , despite fastening them with the drawstring that they typically come with, it still feels like it’s lacking in terms of a security feature. This turnlock clasp that it’s equipped with, however, is certainly a game changer for me.

Images courtesy of Salvatore Ferragamo