Loewe Brings Back the Flamenco Bag
23 October 2020

Loewe Brings Back the Flamenco Bag

Loewe‘s Flamenco bag has always been my favourite from the Maison, ever since its introduction in 2010. First launched in the 1970s, it was reimagined by Stuart Vevers when he resurrected this style from the Loewe archives in 2010 when he was Creative Director. The Flamenco was so popular that it became one of Loewe’s most iconic pieces, alongside the Amazona.

The Flamenco was a super lightweight slouchy bucket bag that came in super soft nappa leather, in gorgeous combinations of colours – yep, ya’ll know I’m a massive fan of anything colour blocked so I’m referring specifically to those versions – as well as monocoloured versions, neutrals, and of course, the brand’s signature Oro Suede. The pompoms that dangled on either side of the bag’s drawstring closure also added a flirty and feminine touch.

When Jonathan Anderson took over as Creative Director in 2013, he seemed to have kept the Flamenco in his debut collection for Loewe, but not without making some minor adjustments. In place of the pompoms, he added a thicker drawstring closure with a triple-coiled knot and looped ends, along with a revamped Loewe anagram logo, debossed onto the leather on the top corner of the bag. And then, like a flash, it disappeared from Anderson’s Loewe collections. Fast forward to the Spring/Summer 2020 collection,  yep, we see the bag once again, but again, different from the one in his debut collection. Call it the Flamenco 2.0, if you will, because this time, its silhouette is wider and more squarish, compared to the one in his debut collection, which was taller and hence, more rectangular. Available in 3 sizes, the Flamenco now returns as a clutch with a detachable shoulder strap which allows it to be worn crossbody or hand carried.


Image courtesy of Loewe