FENDI has collaborated with graffiti artist Pref on a Capsule Collection featuring a reinterpretation of the brand’s logo for an injection of some street style cred. Called the Seller Roma/Amor, the comprises a selection of ready-to-wear (including outerwear, sportswear, t-shirts, jumpsuits, shorts, pants, dresses, and skirts), bags, footwear, and accessories for men, women, and kids.

The FENDI logo comes parallelepiped and as a multicolour wave, which creates a three-dimensional graphic illusion effect – all of which are realised in an eye-catching neon palette. Where bags are concerned, we see the Baguette in fluorescent Selleria Cuoio Romano leather, variations of the Peekaboo , Mon Trésor bucket, Peekaboo X-Lite, some of which come in FENDI’s signature FF jacquard, with neon parallelepiped edges and details including on the straps, and on the stamp-like FF logo, and “ROMA/AMOR” in bold, block lettering.

As for me, my favourites are not the FF Jacquard monogrammed variations of the bags, but the Selleria Baguette in neon fuchsia, and the Selleria Peekaboo X-Lite with that surprise neon yellow interior. Bold, graphic, and most importantly, fluorescent, just the way I like it!

Images courtesy of FENDI