Burberry has become the first brand to have a dedicated channel on Apple Music. Called Burberry Acoustic, the brand, which has been supporting emerging British talent since 2010, continues its support towards emerging British artists featuring collaborations with Tom Odell, James Bay, George Ezra and Keane. Burberry will launch its Apple Music channel with exclusive videos by Lilla Vargen, Georgie, and Rhodes, and Alison Moyet, whose performance will be filmed at the Burberry Prorsum Spring/Summer 2016 show at London Fashion Week on September 21.

There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to do what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience – Creative Director, Christopher Bailey

Subscribers would also have access to behind-the-scenes stories, including the musicians’ inspirations and an insight to their creative process, all of which can be commented on and shared via social media.

Subscribe to Burberry’s Apple Music channel here

Images courtesy of Burberry