BAA Exclusive: FIRST LOOK at DiorSoReal Sunnies Savoir Faire Video
2 November 2016

BAA Exclusive: FIRST LOOK at DiorSoReal Sunnies Savoir Faire Video

I have something special for you today lovelies! You’re in for a treat because Bag Addicts Anonymous has been selected by Dior as the first in Malaysia to give you an EXCLUSIVE FIRST LOOK at the latest DiorSoReal eyewear!

Here’s a look at how the DiorSoReal, Dior’s iconic sunglasses, like the one seen on Marion Cotillard in the latest Cruise 2017 campaign that you saw yesterday, is made. This Savoir faire video takes us through the entire process, from the design stages right up to the assembling of the final product. The film also shows us how the mirrored lenses and frames are made!

As seen with the My Lady Dior bags  which you can customise with the Lucky Badges, personalisation as the key theme for the Cruise 2017 collection, and these sunnies, are no exception. The MyDiorSoReal personalisation service is available on the dedicated micro site on their e-boutique. Here, you can select the type of lenses (mirrored, semi-mirrored, or double-mirrored) and the colours you want them in, the type of “eyebrow detail” that frames the top of the lenses, as  well as the type of metals and nosepads. To make it truly yours, you can choose up to 18 characters for an understated look with tone on tone engraving.

Special thanks to the Dior Malaysia and Regional teams for picking Bag Addicts Anonymous as your  Exclusive Partner for this!