Miuccia Prada has never been much of a stickler for the rules, and because of this, the began to redefine the concept of “normal” — what is “normal” anyway? Is it not just a reflection of the general consensus by society? With this in mind, the Nonconformists advertising campaign was born. Part of the 365 project, the latest Nonconformists campaign features the Men’s and Women’s Fall/Winter 2017 collection shot by Willy Vanderperre in Milan on the same day as Prada’s runway show.

Images courtesy of Prada