More and more luxury brands are beginning to combine their Men's and women's shows and presentations during Fashion Week. Bally, too, has just announced that they will be doing so as part of a new business strategy, beginning next month (February 2017) during Milan Women's Fashion Week.
"Showing the men's collection alongside women's is not new for Bally. There is clearly a need to rethink the way we are showing collections. We have taken our time to address the evolving landscape, and this feels the right direction for the season" - Bally Design Director, Pablo Coppola -