Burberry has partnered with Chinese musician and actor Kris Wu. The brand's new brand ambassador, who closed the September Collection show at Makers House recently, has curated 5 looks in a special campaign that he stars in. Called the "Kris Wu Edit" his picks include a Burberry gaberdine trench, regimental cashmere coat, sports striped knitwear, the Sottish-woven cashmere scarf, and several other accessories with his very own personalised Rucksack.
Christopher Bailey, Burberry Chief Creative and CEO comments,
Kris is a modern day artist who works seamlessly across all these different worlds from music, to fashion to film, which really resonates with us as a brand and which inspired me to want to work together. He loves fashion, and takes a lot of pleasure in dressing well, so it really has been a privilege to work with Kris on this very special collaboration
In response, Kris enthuses,
I'm so thrilled to be officially joining the Burberry Family. Burberry is such a great British brand with has this amazing combination of heritage and innovation. It is a pioneering brand which always keeps moving forward to bring changes to the fashion industry, something which started from the brand's founder of [sic] Thomas Burberry and which exists still today under Christopher Bailey. I was given full freedom with this collaboration, and it has been a really incredible experience.