On Thursday (September 29th), Loewe had begun to roll out a preview of its Spring/Summer 2017 advertising campaign (which will continue for seven days) on hundreds of Paris's famous newspaper kiosks. Shot by Steven Meisel, the campaign is built around a still life floral arrangement inspired by mid-century British florist and author, Constance Spry.
Lastly, a shot of Loewe's Joyce bag which is immediately available for purchase via selected Loewe stores globally, and also on the official website. 4 full looks from the SS17 collection is also available for pre-order, in a step towards the #seenowbuynow direction.
Images courtesy of Loewe