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Labels , , Louis Vuitton's New Packaging

Louis Vuitton's New Packaging

Louis Vuitton has announced that their dark chocolate brown packaging, which had been in place since 2003, is now morphing into a shade of saffron called safran imperial (Imperial Saffron)with cobalt-blue cotton ribbons and handles on the paper bags. This new packaging actually landed in stores over the weekend, during the same time as the Marc Newson rolling luggage bags 

Why the sudden change to this brighter shade? Well, that's because the Maison decided to tap further into their heritage, inspired by their travel trunks from the 1920s, where personalised trunks were given a strip of blue on them! The new packaging is also sturdier, and its structure, more easily collapsible.

Images courtesy of Louis Vuitton