Shot by Bruce Weber on location in Miami, Louis Vuitton's latest "Series 5" advertising campaign for Autumn/Winter 2016 stars Selena Gomez as the brand's latest heroine, alongside models Jean Campbell, Sara Choi, Luisiana Gonzalez, and Erika Linder.
Creative Director Nicolas Ghesquière comments.
"In addition to being an incredible photographer, Bruce Weber is also a true choreographer of images. He knows how to capture the energy of each individual, and his images are always dynamic, almost alive. I love the unusual perspective he brings to such a major star. Selena's popularity is fascinating; she's an icon for her generation. And yet, there is a disarming sincerity and a true presence about her, she's very direct and grounded. She's spontaneous and always up for a discovering new things. Two years ago, she had already approached me in her very simple, easy-going manner and now I'm watching as she changes and grows. For a designer, it's extremely gratifying to participate in the process as a woman evolves"
Selena Gomez says that she "consider[s] Nicolas a good friend at this point. ... Wearing Vuitton makes [her] feel strong and confident. Nicolas sure knows how to make a woman feel good about herself".
Well, I'm not really a Selena Gomez fan, but I really have to say, though, that she looks really good here! And it's definitely a strategic move on Vuitton's part, because since Ghesquière took over the helm, I'm really loving how he has been turning the brand identity around! The Maison is certainly exuding a more youthful vibe, that's filled with vitality, and this is what is making it more relatable to a younger market! And since his Balenciaga days, he has always been one of my favourite designers!
Images courtesy of Louis Vuitton