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"It's Lit!" Introducing Moschino's Fall/Winter 16 Capsule Collection

Following the debut on the Fall/Winter 2016 runway last week, Moschino has revealed the season's Capsule Collection. Named "It's Lit", the collection is a play on smoking. Here, we see cigarette box packaging motifs, along with the "smoking lips" designs, matchsticks, smoking cartoon cow, along with cheeky 'public service announcement' messages like "Fashion Kills" as a play on the familiar "Smoking Kills"and "Warning: quitting fashion now greatly reduces serious risks to your health" adapted from the cautionary signages on cigarette packets.

 The Capsule collection is Now available for purchase in the brand's main stores in Milan, Paris, Rome, London, New York, and Los Angeles. For those of you who aren't in those cities, you can shop the collection right off the runway on Net-a-PorterOpening Ceremony, and LuisaviaRoma

Images courtesy of Moschino