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Labels , Newsflash: MSGM To Ban Social Media During FW16 Show at MFW

Newsflash: MSGM To Ban Social Media During FW16 Show at MFW

Massimo Georgetti of MSGM has explicitly stated in the fashion show invitations that he is banning all social media during his upcoming FW16 show during Milan Fashion Week. The designer also promises not to share any images of the FW16 collection until its scheduled debut in stores during the actual FW16 season itself. It seems as if Georgetti is rebelling against the industry's revolutionary move towards immediately shoppable collections spearheaded by brands like BurberryRebecca Minkoff, and Michael Kors, that provide consumers with instant gratification for instead of having to wait for the collections to launch 6 months after seeing it on the runways. The MSGM designer seems to be heading in the direction of a devolution of fashion, reminiscent of days where only editors and fashion insiders could view the collections ahead of their in-store debut but were disallowed to publish anything about the collection until they hit stores during the season for which the collection was intended.