Gamer peeps unite! Nicolas Ghesquiere casts Lightning, a character from the Final Fantasy video game as the star of the Spring/Summer 16 Series 4 advertising campaign. This is a joint effort between Louis Vuitton and game artist Tetsuya Nomura of Square Enix, with a soundtrack by Keiichiro Shinuya, the brainchild behind digital pop star Hatsune Miku.
The campaign will also feature South Korean actress Doona Bae. Here are some of the campaign photos, and scroll to the bottom for the teaser videos of the campaign!