For the Resort 2016 collection, the season is "all about balancing the attitude of the prints and patterns with relaxed ease [because Kors] was inspired by the art deco elegance of the thirties combined with a sporty attitude that works for today". Shot by Mario Testino, the campaign features Sasha Pivovarova at the back of a vintage Cadillac Eldorado.
For Kors's other MICHAEL Michael Kors line, the Holiday advertising campaign, again photographed by Testino, shows Karmen Pedaru "caught-in-the-moment" in the midst of applying her makeup before heading out for the night. While the campaign above has a laid-back feel, this MMK campaign, with the metallic bags placed haphazardly on the table along with the flashes of light reflected in the mirror, places emphasis on the glamour of the Holiday party season.
Both campaigns will drop in Winter issues of print magazines including several global editions of Vogue, as well as several editions of W, Vanity Fair, Harper's Bazaar and Tatler in the US and across Europe, and Asia.
Images courtesy of Michael Kors