Last Thursday, Mario Testino took over Burberry's Snapchat account, and provided the brand's followers with a behind-the-scenes look at the shooting of the Spring/Summer 16 advertising campaign featuring the Functionregalia collection. Not only were they given BTS access, and pre-campaign shoot arrivals of the campaign stars Eliza Fairbanks, May Bell, Ruth Bell, Liam Gardner, Louie Johnson , Misha Hart and Hayett Belarbi McCarthy, they also got to watch the entire campaign being shot LIVE, and available for viewing for 24 hours on the brand's Snapchat account. This foray into Snapchat isn't a new one, as Creative Director Christopher Bailey gave their fans a preview of the SS16 collection a day before the runway show during London Fashion Week.
The FULL campaign reveal lands in January 2016 just in time for the SS16 season. The debut would also unveil the additional campaign cast members who weren't named above.
Images courtesy of Burberry