In the era of mass production and waning artisanship, Bottega Veneta has developed a partnership between La Scuola dei Maestri Pellettieri di Bottega Veneta and The University IUAV of Venice in efforts to preserve Italian craftsmanship of the Veneto region, where the brand originated. This collaborative effort has resulted in a 3-month postgraduate level course in advanced handbag design and product development.
Founded in 2006 under the creative direction of Tomas Maier, La Scuola dei Maestri Pellettieri di Bottega Veneta is actually a school that was formed to train a new generation of artisans, based at the Bottega Veneta atelier in the 18th century Montebello Vicentino villa. This collaborative programme with the University IUAV of Venice kicked off at the end of January 2015. The students would be thoroughly schooled personally by the artisans themselves.
Carlo Alberto Beretta, CEO of Bottega Veneta (in the grey jacket in the photo above) comments that "Bottega Veneta['s] unwavering commitment to the Veneto region is underscored once again through La Scuola dei Maestri Pellettieri di Bottega Veneta, an investment in our future which protects the cultural roots of the house, while simultaneously contributing to the territory, and bestowing knowledge and know-how to the next generation of artisanal talent"
Images courtesy of Bottega Veneta