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Labels Hermès's 2015 Theme: The Flâneur. But What Is It Really?

Hermès's 2015 Theme: The Flâneur. But What Is It Really?




We all know that Hermès has a different theme every year, and for 2015, it's the Flâneur: a type of character that first existed in French literature who was known as a wanderer, nomad, explorer, a time-waster. But, despite these seemingly negative connotations, flânerie was a way the flâneur took his time to explore, absorb, and understand the rich landscapes and cityscapes that surrounded him. In short, he was a type of culture seeker who sought to fully embrace and experience his surroundings, and in doing so, is able to "see what others don't", as Hermès has aptly put.