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Labels BTS with Alexa Chung for Longchamp Spring 15

BTS with Alexa Chung for Longchamp Spring 15










Brit "It" girl, Alexa Chung reprises her role as the star of the Longchamp campaign for the third season in a row! The Spring 2015 campaign features the Le Pliage Heritage, and was shot on location on the rooftop of the Cite Radieuse in Marseille, designed by renowned architect, Le Corbusier.





The Le Pliage Heritage collection takes on a similar shape, but in a more boxy and structured form, with much cleaner lines. As you'll notice in the video below, Longchamp went for a bright and neon colour palette. I'm not really a fan of this, or Longchamp for that matter, but what I really love most in the video, are the shoes, especially the metallic silver espadrille-esque pair. The shoes really outshone the bags, but then again, that's just my opinion.




Now watch the vid below, for a behind-the-scenes look of the campaign where Ms. Chung speaks about the collaboration. The FULL campaign film is said to debut in 3 weeks.