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Labels Video: Alexander Wang x H&M FULL Fashion Film

Video: Alexander Wang x H&M FULL Fashion Film



Filmed at an underground theatre in Islington, Alexander's Wang has released a game-inspired fashion film for his H&M collaboration that drops next week (Thursday, November 6). Starring supermodels Raquel Zimmermann, Joan Smalls, Natasha Poly, Isabeli Fontana and football-star Andy Carroll, the idea behind the film is one of "superhuman" characters. We certainly got a sense of this, as some of the models seem Herculean even, busting through walls, and braving extreme blizzards, all decked up in Wang's seemingly weatherproof collection for the Swedish fast fashion giant, H&M.





According to Wang, he "wanted a way to find a way of representing those performance-wear functionalities in the film by putting our cast in extreme conditions and by making it appear easy and graceful for them to take on something that seems like a challenge ... The girls had to feel strong and heroic".