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Labels Burberry Debuts "My Burberry" Fragrance

Burberry Debuts "My Burberry" Fragrance

Burberry has just launched their latest fragrance, "My Burberry". The name of the new timeless scent was, according Christopher Bailey, inspired by the way in which Burberry fans refer to their trenches.  To celebrate the launch of the fragrance, two fashion models, both British and global icons in their own right, have been selected as the faces for the fragrance, and they're none other than Cara Delevingne and Kate Moss! (Stay tuned for the FULL campaign photos of the fab duo tomorrow, including behind-the-scenes imagery and video!)

"My Burberry" was inspired by London gardens after the rain - with sweet pea as its main fragrance note. The bottle features a hand-tied ribbon knot of English-woven gaberdine which pays tribute to the trench coat fabric, and a horn-effect cap that is symbolic of the buttons on the trench.

And guess what? With the launch of this fragrance, "My Burberry" fragrance bottles are also customisable with up to 3 initials through the monogramming service available in-stores and on the official website 

KM for Kate Moss

And CJD for Cara Jocelyn Delevingne

You'd also be able to monogram your own virtual "My Burberry" bottle on mobile versions of Twitter and Facebook. Virtual bottles are also available at selective sites like London's Picadilly Circus to New York's Times Square to personalise and project the giant "My Burberry" bottle with your own initials on these outdoor digital billboards via the mobile app.

And now, the "My Burberry" video starring Kate Moss and Cara Delevingne 

Stay tuned for the full campaign imagery tomorrow starring both these iconic beauties, along with behind-the-scenes shots with Mario Testino!

Images and videos courtesy of Burberry