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Labels , , , , Jason Wu for St. Regis: The Grand Tourista Tote

Jason Wu for St. Regis: The Grand Tourista Tote

Yes, you read that title right! Jason Wu has collaborated with St. Regis, but it isn't for a Jason Wu suite at the hotel or anything like that. Jason Wu has designed an exclusive travel bag (which looks more like a shopper tote to me) for Starwood Hotels & Resorts St. Regis.

First thing that comes to mind when one thinks of the St. Regis brand as a whole, would definitely be old world luxury. So it's no surprise that this luxury hotel chain would want to capture the younger, trendier market that would usually flock to the W instead. As part of a new St. Regis campaign, the luxury hotel is seeking to reach a new target market of the luxury fashionable jetsetting sort. A tribute to the St. Regis Hotel located on 55th St and 5th Avenue in NYC with symbols embossed onto the leather  (see photo below), the Grand Tourista canvas shoulder tote sports a teeny-tiny houndstooth pattern that's barely visible.

At US$1,995, this Limited Edition piece is available for purchase at St. Regis and Jason Wu's Official Website in early December (that's next week!). Alternatively, you could also Pre-Order this baby via Moda Operandi