Gucci has announced Chinese actress Li Bing Bing as the star of its upcoming ad campaign featuring handbags, fine jewellery and timepieces. Here are the campaign images shot in London by Sølve Sundsbø
The campaign will debut this month across the Asia-Pacific region, with particular attention in China, Hong Kong, and Taiwan to capture the Chinese and Asian markets. Additional accessories will be featured come September 2012.
Frida Giannini on the collaboration: Li Bing Bing has an effortless beauty and an innate sophistication. Working with her has been rewarding - she has the optimism and the talent that go hand-in-hand with individual style. She embodies the Gucci woman with her contemporary femininity"
And now the accompanying Ad Campaign Video for an exclusive behind-the-scenes look:
All images and video courtesy of Gucci