Loewe's Spring/Summer 2012 Ad Campaign
29 January 2012

Loewe’s Spring/Summer 2012 Ad Campaign

The model who closed Loewe’s Spring/Summer 2012 catwalk show at Fashion week is also the face of Loewe’s Spring/Summer 2012 Ad Campaign. Shot by Mert Alas and Marcus Piggott, Model Saskia de Brauw stars alongside Spanish male model Christian Cruz in the campaign set at the Ritz Hotel in Spain.

Loewe’s house icon, the Amazona — I love the colours!
The “Flamenco”
Christian Cruz with the “Vigo” from Loewe’s Men’s Line
The “Granada”

According to Loewe Creative Designer Stuart Vevers, Saskia embodies the Loewe woman because “[t]he fact that Saskia is 30 years old and a grown-up woman was an important actor in her casting. She maintains the Loewe tradition of having a woman who is self-possessed, striking, sophisticated and strong.”

Images courtesy of Loewe