Spotlight On: The Making of Fendi's Selleria
28 October 2011

Spotlight On: The Making of Fendi’s Selleria

The distinctive features of Fendi’s Selleria line are the topstitching and unique serial number (along with the matching serial number on the dustbag). Apart from Limited Editions, bags and leather goods from the Selleria line are the only ones which have their own serial number plate which is made of sterling silver. Every item from the Selleria line is assembled entirely by hand and is therefore, the epitome of true craftsmanship and artistry.

Here are some image stills from the Selleria-making process!

Paper Patterns & Cutting Tools

 

Cutting on the Roman Leather

 

Roman Leathers

 

Dyed Roman leathers

 

Leather skins

 

Closeup of artisan using the pattern and cutting on the leather

 

Sewing

 

Hand-Stitching

 

Hand-Stitching

 

Tools for Silver Plating

 

Sewing on the Silver plate with serial number

 

Semi-finished Selleria Baguette

Images courtesy of Fendi