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Labels , , , , Loewe's "Diary of a Collection" for Spring/Summer 2012

Loewe's "Diary of a Collection" for Spring/Summer 2012



In the days leading up to their Spring/Summer 2012 show on October 1st 2012, Loewe provided us with an insight into the work that goes into putting a collection together - from the inspirations, to the artisans, to the sneak peek of the collection - which they called "Diary of a Collection", put up on Twitter via their account, @loewemadrid.



So here are the images! 



Firstly, the inspiration behind the collection: the town of Alhambra in Granada, the south of Spain. The collection was inspired by the geometric shapes of Andalusian architecture, which was translated onto fabrics which make up Loewe's S/S 2012's prints 













The geometric patterns from this were used as the cut-out perforated patterns on Loewe's Spring/Summer 2012 belts













Loewe artisans working hard at putting the Spring/Summer 2012 collection together at the Atelier







Artisan hand stitching the details on the bag








Artisan whipstitching the strap of a lizard-skinned bag









Adding the finishing touches just before the show



Details on the bag




One of the bags from the SS 12 collection




One of the colours of the season, called "ice cream" -- how fun is that! 





Exotic skinned (lizard) luggage tags


Snake + suede parts of the bag



Detail shot of an interior pocket of the bag





Interior pocket of a lizard bag




Padlocks in the prints of the season





Bangles & jewelry inspired by Andalusian architecture





The perforated geometric shaped details on a belt





Paper Mockups of the Spring/Summer 2012 belts





The device used to make the perforated pattern on the belt




Sketches of the Spring/Summer 2012 ready-to-wear




Clothes patterns




The season's prints on silk





Printed fabrics





Sequined lizard detail




The Loewe Trunks


And lastly, creative director Stuart Vevers in a meeting with his team






I love this behind-the-scenes concept and I think that all brands should do it in the lead-up to showing their collection because sometimes, knowing what to expect can be a good thing =)




Images via Loewe's Instagram