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Labels , , Mulberry Launches "The Book" in KL!

Mulberry Launches "The Book" in KL!

On Friday 17 June, Mulberry launched "Mulberry: The Book" to commemorate their 40th Anniversary this year. This book launch was held at their KLCC store between 12pm-6pm where customers could browse the book (and buy it as well!) while enjoying a glass of champagne and a slice of cake at the boutique. It wasn't a closed-door invitation only event, and the public was more than welcome.

Stylicious Fashionista was there much earlier, before the event had begun at 12. Well, I didn't stay on as I had to attend Chanel's media tour of their relocated store (see yesterday's post below) at 11:30am, and after which, had to rush off due to work commitments.


"The Book" took 3 years to put together, and takes us through the journey of Mulberry's past 2 years in images. It's page after page of glossy photographs shot by renowned photographer Venetia Dearden. It features a behind-the-scenes look at the Mulberry factory in Somerset, event, shops and fashion show photos, shots of celebrities like Alexa Chung, Olivia Palermo and many others, as well as Mulberry's creative director, Emma Hill.




"Mulberry: The Book" display in front of the store





Gold Mulberry Bayswater balloons, that replicate the inflatable giant Bayswater by artist Rachel Thomas. Anyone was free to take one of these with them upon entering the store






Closeup of the balloons




The 40th Anniversary cake




And... here's what I received with compliments from Mulberry and Club 21 yesterday! My very own copy of the Book (and other goodies which will be revealed below). And thanks for the personal delivery right to my doorstep!


It came prettily tied up in the paper bag with the balloon in it!








The goodies! The Mulberry Book, + cards + Mulberry 40th Anniversary badges






Front of the Limited Edition 40th Anniversary canvas tote





Back of the tote




And after removing 3 layers of wrapping, the book was finally revealed beneath all those layers!!




Thanks once again to Mulberry and Club 21 Malaysia for this wonderful book.


The Mulberry Book is already available at Mulberry stores in KL, and retails at RM300




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