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Labels , , Datuk Michelle Yeoh Collaborates with Louis Vuitton

Datuk Michelle Yeoh Collaborates with Louis Vuitton

Style: At ‘home’ with Yeoh and LV

2010/01/11

DAZMAN MANAN

Datuk Michelle Yeoh’s boutique collaboration with Louis Vuitton exudes luxury but there’s also a distinctively homely touch. DAZMAN MANAN writes.
FRESH flowers bloom beautifully in vases. Books on subjects from cars to couture, are neatly lined on shelves. An antique Oriental cabinet vies for attention, as do the plush leather sofas. Exotic perfumes from scented candles permeate the air.

Welcome to Datuk Michelle Yeoh’s new “home”. While everything in the “house” appears posh and plush, as an international star’s pad should be, the actress’s abode is even more high-end with its display of bags, shoes and clothes by Louis Vuitton.

In actual fact, the ex-Bond girl has collaborated with the French brand to decorate the interior of its newly-expanded boutique at Takashimaya shopping centre, Ngee Ann City on Orchard Road, Singapore.

Highlighted by an extended second floor inspired by Yeoh, the intimate and sumptuous upper universe for women is one of the interior novelties elevating the presence of the iconic address at the Lion City’s landmark address.

“If my own home even resembles half of this, I’d be very, very happy,” says the modest Yeoh, referring to the boutique’s second level which she helped decorate.
The Salon d ‘essayage, one of Yeoh’s favourite areas.
The Salon d ‘essayage, one of Yeoh’s favourite areas.

“This is like a dream home,” she adds, during a Press conference held at the store recently.

Linking the two levels is a metal ribbon spiral, cantilevered staircase with an impressive size of four metres wide and eight metres tall.

Light, transparent yet sturdy, the axial structure shines and sparkles with a Murano glass chandelier suspended from the ceiling of the upper level.

“My favourite part of the store is the chandelier. It looks like an upside down Christmas tree!” exclaims Yeoh.

She also adores the private Salon d’essayage (dressing salon), complete with soft sofas, with a feminine suggestion of a traditional French couture fitting room.

“When we were working on the project, I told the team I wanted lots of cushions where I can hang out with my girlfriends. We can take off our shoes and just jump on the couch and chill. And that’s where we can do our own fashion shows.

She says the project’s most challenging aspect was to ensure that the second level does not have a boutique feel but more of a homey appeal that’s warm and welcoming. Hence, the photo frames with pictures of her, candles, cushions et cetera.

The products like bags and shoes are not placed as if they’re on display for sale but like how you would “dump” your bag when you came home.

This is not the first time that the actress is partnering with a luxury label as Hermes has got the convertible day-to-evening Yeoh bag while Vertu’s got the Michelle Yeoh handphone.


“But I must say this is a bigger project as it encapsulates an entire process. Louis Vuitton involved me a lot in this assignment. It’s not just lending a name to something. I’m not good at decorating but I had so much fun doing this and thanks to the team, I learned more about fabrics, textures, how to make use of spaces and more,” she explains.

Photo frames, books and a sofa add to the cosy ambience.
Photo frames, books and a sofa add to the cosy ambience.

How important is interior when it comes to attracting customers?

“It’s difficult to say but what will drive people into a store is firstly the product,” explains Louis Vuitton Asia Pacific president Jean-Baptiste Debains. “The facade is like an invitation to the party inside. As for the interior, it’s just one of the elements. Once a client walks in, that’s when everything begins.”

Louis Vuitton chairman and CEO Yves Carcelle adds that the label chose Yeoh to jazz up the store to make it the ultimate luxurious shopping environment for women.

“The idea is for it to have the look and vibe of a luxury apartment. Our philosophy is to welcome our customers into the home of Louis Vuitton,” Carcelle notes, adding that Yeoh brought her personal vision and identity to the new floor in a warm and exclusive way while respecting the house codes.

“Her sense of style and spirit is reflected throughout the floor.”

According to Debains, the brand offers different shopping experiences in different locations.

“We have 444 stores in 62 countries and the last thing we want is for our clients to find it boring to discover just one new LV store,” says Carcelle.

He adds: “Retail has to sophisticate as customers become more sophisticated. We must be inventive in products, collection, store design and other things. We can’t afford to be dull and boring”.

As for Kuala Lumpur which is currently home to two Louis Vuitton boutiques in Starhill Gallery and Suria KLCC respectively, Debains says there are plans for expansion but he can’t reveal more as they’re still being finalised.

Word has it that the label’s set to open a third boutique at The Gardens mall. Some sources have also mentioned another store in Penang at the historical Eastern & Oriental hotel.

Whichever venue, knowing Louis Vuitton, it would definitely be a “haute home”.



Source: NST, Monday 11th January 2010